Where to Shop on the Ligurian Riviera: Boutiques and Local Markets

The Ligurian Riviera is not only a captivating destination for its crystal-clear sea, picturesque villages, and natural beauty, but it is also a paradise for shopping enthusiasts. Between elegant boutiques, artisanal shops, and local markets, Liguria offers a wide variety of shopping experiences where you can find unique and authentic products. Whether you’re looking for high-fashion clothing, handmade souvenirs, or local delicacies, here are the best places to shop along the Riviera.

Elegant Boutiques in Portofino and Santa Margherita Ligure

When thinking of luxury shopping on the Ligurian Riviera, one immediately thinks of Portofino. This small village is renowned for its chic atmosphere and high-end boutiques. Here, you’ll find stores of Italian and international designers like Gucci, Louis Vuitton, and Prada, alongside exclusive jewelry and accessory shops. Strolling through the famous Piazzetta of Portofino, it’s easy to be tempted by elegant garments and luxury items.

Just a few kilometers from Portofino, Santa Margherita Ligure offers a similar shopping experience but with a more relaxed touch. Its main streets are dotted with fashion boutiques, artisanal shoe stores, and jewelry shops. It’s the perfect place for those seeking elegance and refinement in a quieter, less crowded environment.

Local Markets: An Authentic Experience

For those who prefer to immerse themselves in local culture and discover authentic products, the typical markets of the Ligurian Riviera are a must-visit. Among the most famous is the Mercato Orientale in Genoa, located in the heart of the historic center. Here you can find a wide range of fresh food products, from cheeses and cured meats to local herbs like basil, an essential ingredient for the famous Genoese pesto. This market is also a great place to buy high-quality olive oil and local wines.

Another market not to be missed is the one in Chiavari, where one of the largest markets on the Riviera takes place every week. Here, in addition to food products, you can find clothing, home goods, and local crafts. Among the stalls, you can discover ceramics, hand-embroidered textiles, and wooden items made by Ligurian artisans.

Local Handicraft Shops

Ligurian tradition in handicrafts makes shopping in one of its artisanal shops an excellent way to take home a piece of this land. In Camogli and Rapallo, you’ll find shops specializing in handmade ceramics, from traditional decorated tiles to vases and plates that echo the colors of the sea.

In Albisola, near Savona, the art of ceramics has ancient roots. This town is famous for its high-quality ceramic production and offers the opportunity to purchase unique items from local workshops. Albisola ceramics are renowned for their vibrant colors and intricate designs, often inspired by marine and natural motifs.

For those interested in textiles and lace, the Lace Museum in Rapallo offers not only a journey into the history of this ancient craft but also the opportunity to purchase unique handmade pieces. Rapallo lace is celebrated for its elegance and beauty and makes for a perfect souvenir for lovers of fine crafts.

Gastronomic Specialties in Food Shops

Shopping on the Ligurian Riviera wouldn’t be complete without a visit to the numerous food shops and stores selling local specialties. In Sestri Levante, Levanto, and La Spezia, there are small shops where you can buy extra virgin olive oil, preserves, pesto, local wines, and traditional sweets like canestrelli or the famous Genoese pandolce.

A highly appreciated product by visitors is Ligurian olive oil, considered one of the best in Italy due to the quality of the olives grown along the coast. Don’t miss the opportunity to visit local oil mills, such as those in Imperia or Albenga, where you can taste and purchase locally produced extra virgin oil directly.

Shopping Streets in Genoa

If you find yourself in Genoa, the capital of Liguria, you cannot miss its lively shopping streets. Via XX Settembre is the main shopping street, featuring a wide range of stores from large international chains to local boutiques. Here, you can find clothing, shoes, jewelry, and much more. Additionally, the Galleria Mazzini, a historic covered gallery, is the perfect place for those seeking antique books, vintage items, and unique shops.